Modeling the effects of pharmaceutical marketing
نویسندگان
چکیده
منابع مشابه
Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria
This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in Nigeria. The categories of firms surveyed include retail pharmacy, combination...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2009
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-009-9092-3